2009 | ISBN-10: 1422177807 | EPUB | 256 pages | 0,4 MB
Most
companies today have innovation envy. They yearn to come up with a
game-changing innovation like Apple’s iPod, or create an entirely new
category like Facebook. Many make genuine efforts to be innovative-they
spend on R&D, bring in creative designers, hire innovation
consultants. But they get disappointing results.
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